School of Health Ethics Form Essay Example | Topics and Well Written Essays - 2500 words

School of Health Ethics Form - Essay Example The research paper, therefore, is about a survey of a representative of a physician in the United States who can be deemed to care for patients nearing their deaths so as to assess the frequency in which request for assisted euthanasia or suicide and compliance with such requests (Atwood-Gailey, 2003: 2). Euthanasia is said is said to have historical rooting from the Greek language meaning â€Å"good health†. However, over time, the meaning has evolved to mean that one person knowingly leads to the death of the other who is considered terminally or seriously ill and can not be saved from the situation. The main emphasis attached this mercy killing is always to bring to an end the suffering of the later like for example patients diagnosed with bone cancer among other ailments. Within the country, the procedure for taking an away life in order to end is not allowed in all the fifty states, however countries like Netherlands and Belgium practice as it is legal under the law. In s pite of euthanasia not being legal within the country, physician-assisted suicide is legal and being practiced and being practiced in different states within the country. Examples of states practicing physician-assisted suicide are Washington, Oregon, and Montana (Lo, 2009). However, the two are always similar but the main difference depends on who administers the medicine to bring a patient life to an end (Mcdougall, Gorman & Roberts, 2008). In physician-assisted suicide, a physician plays a crucial role in creating lethal medications for the patients, but the medications are always used by the patient at his own time and comfort, however, this is the opposite of euthanasia because the physician here takes an active role in ending a patient’s life.

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Maslow ¡Ã‚ ¯s hierarchy of needs theory Abraham Maslow is known for establishing the theory of a hierarchy of needs, writing that human beings are motivated by unsatisfied needs, and that certain lower needs need to be satisfied before higher needs can be satisfied. According to Maslow, there are general types of needs (physiological, safety, love, and esteem) that must be satisfied before a person can act unselfishly. He called these needs "deficiency needs." As long as we are motivated to satisfy these cravings, we are moving towards growth, toward self-actualization. Satisfying needs is healthy, blocking gratification makes us sick or evil. In other words, we are all "needs junkies" with cravings that must be satisfied and should be satisfied. Else, we become sick. A figure of Maslow ¡Ã‚ ¯s hirerarchy of needs model has shown as follows: Æ’8 ¡5 Physiological Needs Physiological needs are the very basic needs such as air, water, food, sleep, sex, etc. When these are not satisfied we may feel sickness, irritation, pain, discomfort, etc. These feelings motivate us to alleviate them as soon as possible to establish homeostasis. Once they are alleviated, we may think about other things. Æ’8 ¡5 Safety Needs Safety needs have to do with establishing stability and consistency in a chaotic world. These needs are mostly psychological in nature. We need the security of a home and family. However, if a family is dysfunction, i.e., an abusive husband, the wife cannot move to the next level because she is constantly concerned for her safety. Love and belongingness have to wait until she is no longer cringing in fear. Many in our society cry out for law and order because they do not feel safe enough to go for a walk in their neighborhood. Many people, particularly those in the inner cities, unfortunately, are stuck at this level. In addition, safety needs sometimes motivate people to be religious. Religions comfort us with the promise of a safe secure place after we die and leave the insecurity of this world. Æ’8 ¡5 Love Needs Love and belongingness are next on the ladder. Humans have a desire to belong to groups: clubs, work groups, religious groups, family, gangs, etc. We need to feel loved (non-sexual) by others, to be accepted by others. Performers appreciate applause. We need to be needed. Beer commercials, in addition to playing on sex, also often show how beer makes for camaraderie. When was the last time you saw a beer commercial with someone drinking beer alone?

Emotiv System

Emotiv System Min Company Background When Tan Le and Nam Do sold their company and earned a large of money in 2003, they decided to take a new challenge about processing brain signals. Then, together with Allan Snyder, a physicist and Neil Weste, a chip designer, they founded Emotiv Systems Inc.. The company built a R&D lab to develop a workable system about brain signals process. Finally, the team had a breakthrough-successfully developed basic technology called EPOC, which can detect 30 mental states and process brain signals into software algorithms.Now, The company wants to launch this new kind technology into market. However, there are many issues need to be decided, such as: 1. To launch as a PC-only device or both console enabled and PC enabled, which is better? 2. If Emotiv plans to launch into console market, what marketing strategy would best promote rapid adoption? 3. What kind of demand could materialize for the EPOC console-enabled? How about if only PC enabled? Technolo gy development about brain activity Actually, many approaches were developed all the time for transmitting brain activity.Tech| method| Advantage| Disadvantage| fMRI| Through magnetic properties of oxygenated blood | 1. Able to get strong signals2. Able to distinguish what different brain structures are doing| 1. Much cost2. Large size of apparatus| PET| Through injections of radioactive tracers| 1. More portable than fMRI machines| 1. Expensive process2. Consumer are hard to be willing to endure| EEG| Cross brain’s protective layers| 1. Portability2. Low cost| 1. Bad effects on signal quality| EPOC| Through a head set to capture brain signals| 1. Portability2.The cost is reasonable| | According the table above, we knew EPOC is a new technology that is innovative enough for Emotiv to seek launching into market. Console-Enabled market Gaming market is certainly a giant market from which the company can earn amounts of money and creates much profit, especially for console-enabl ed market. Then, it’s necessary to seek the chance to cooperate with console makers. The following is the comparison for seeking cooperation with different console makers. Console maker| Group of consumer| Issues| Nintendo Wii| Casual gamers| 1.Lacking in computational power. 2. Planing to focus on improving existing technology rather than trying a new one. | Sony PS3| Mix of hard-core games| Harm for cooperation:1. Sony company was highly divisive with PS3 hardware and software. 2. Sony Europe was willing to cooperate with Emotiv, but it needed to dumb down EPOC just for releasing a simple version. Benefit for cooperation:1. Sony PS3 is less competitive than Wii for less complex controllers and needs a new technology. 2. Sony Europe group has autonomy to decide whether to cooperate with Emotiv. Microsoft Xbox 360| Hard-core gamers| 1. Not include a high-definition DVD in console2. Taking a policy of â€Å"wait-and-see†. 3. Wanna others to prove the concepts first| Acc ording the comparison above, we can conclude Sony is the best choice if Emotiv manages to convince one of the console makers in time for a fall 2008 debut. And the demand of new product needs to focus on hard-core gamers. Then, the marketing strategy is the key to best facilitate rapid adoption. Product| With the platform of Sony PS3 and EPOC system|Price| Using Penetration pricing to capture market share| Place| Retail channel including Sony and Best Buy, e-tailers, company| Promotion| Bundling with PS3, Selling CDs with inclusion of experience, etc| PC-Gaming market For gaming, except console gaming, PC gaming also take over a large part. There’re several features as following. 1. PC gaming was less than 1/5 size of console market. 2. Game development for PC was less concentrated, then there were more PC games. 3. There had been a trend to open brain computer interface technology. . The demand of PC gaming would focus on very hard-core gamers and role-playing gamers. 5. PC and Console Gaming profits are inversely proportional to each other. Conclusion According all the information above, there’s a conclusion that EPOC will have a beautiful prospect with no matter Console market or PC-Gaming market. Emotiv may launch its technology at both the markets, but what it needs to do the most important now is firstly to launch at console market, seek to cooperate with Sony, capture the market and finally aim at other goals.

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